Our system of working together is focused on making sure that the designs we deliver you are not only of the highest quality, but that they have achieved your goals and exceeded your expectations. Return business and referrals are the staple diet of our industry—we’ll do everything within our ability to make sure you’re satisfied.
Step One: Initial Meeting
Our first step is to meet with you and discuss your expectations and goals. This allows us to stay focused and ensures that our clients have a realistic and honest understanding of what the final outcome will be. In this meeting, we’ll also take some time to talk to the client about their business. The more we understand your business and your target market—the better our design will be.
Step Two: The Rough Draft
This is the most important step, and we will repeat this step to create the design that is perfect for you. There are two camps in graphic design as far as the initial draft goes. Camp one provides several comps and you choose the one you like. Camp two provides one comp, the best comp, and makes changes based upon your feedback. Even if those changes are so radical as to be a completely different look, we feel that the latter of these camps is, by far, better for the client (and we’ve worked in both camps for several years at one time or another).
In the case of a website, this draft will not be a working site, but merely will give you an idea of what the site will look like. For print work, the initial draft will be a section of the whole.
Step Three: Revisions
Once we have agreed on a first draft, then we use your feedback to bring you a complete, working product. This will give you a chance to beat up your site, print out your brochure—try it on, so to speak. Obviously, there will still be some minor adjustments to be made here; to keep things simple, we ask for those changes in writing.
Step Four: Last Look
You take one final look at the project before it goes live or heads out to press. This is to catch any changes we might have missed.
Step Five: Project Completion
Your site goes live or your designs go to press (or both).
Use It!
Graphic design and marketing are tools. The success of our work is determined not only by the quality of our design, but whether or not you use this tool we have made for you. One of our chief goals is to help you see the reality of marketing. Graphic design is just one step, but it’s an important one.
